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PayDay



We repositioned PayDay as a “naked” candy bar, free of chocolate, but loaded with lots of tasty peanuts and caramel. The spot reversed a seven-quarter sales decline. So... sex sells, right? Stand Tall.


MADE WITH THE TEAM AT ARNOLD:
ECD: John Staffen / CD Copy: Thom Baginski / Sr. AD: Kyle Lynah  / Producer: Adam Perloff / Animation: Charlex and many others.