Sheer Blonde Brilliantly BrighterWe also created social content utilizing behind the scenes moments and video we captured while interviewing the models.
Me & JohnAfter launching the campaign in 2015, we created ads for John Frieda products across the globe. The campaign set out to defy category norms of perfect hair and monotonous claims. Instead embracing a brand promise of partnership, an editorial look and feel, and a provocative tone of voice.
ECD: Kate Murphy, Kate Wadia / CD: Chris Chao, Katie Young / Sr. AD: Kyle Lynah / Jr. AD: Baylee Shurman, Sara Easterling / Producer: Katie Olsen / Director: Jean Pierre Philippot / VFX: Consulate, Jogger Studio / Editor: Emily Speigelman, Akiko Iwakawa and many others.