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John Frieda Redesign                   

In 2017, John Frieda asked us to create a new experience for their UK website. We redesigned the site entirely and integrated editorial and user generated content into the John Frieda digital experience.







Me & John          



After launching the Me&John campaign in 2015, we created ads for John Frieda products across the globe. The campaign set out to defy category norms of perfect hair and monotonous claims. Instead embracing a brand promise of partnership, an editorial look and feel, and a provocative tone of voice.




+ Made with the team at Arnold
↳ Website Redesign // CD: Chris Chao, Katie Young  /  ACD Art: Kyle Lynah / Copy: Laura Linthicum / AD: Sara Easterling / UX: Ira Cummings  / Development: Chris Gladney / Producer: James Murdock and many others.
↳ Me & John // ECD: Kate Murphy, Kate Wadia / CD: Chris Chao, Katie Young  /  Sr. AD: Kyle Lynah / Jr. AD: Baylee Shurman, Sara Easterling / Producer: Katie Olsen  / Director: Jean Pierre Philippot / VFX: Consulate, Jogger Studio / Editor: Emily Speigelman, Akiko Iwakawa and many others.